Why Regional Contractors Don’t Use BIM (and Why They Should)

Building Information Modelling (BIM) has been part of the UK construction landscape for over a decade. Major contractors and public sector clients often demand BIM as standard, yet many regional contractors in Dorset, Somerset, and the wider South West still avoid adopting it.

So why is BIM uptake slow among regional builders — and what could they gain by embracing it?

1. Perception of Cost and Complexity

Many regional contractors believe BIM is only for multi-million-pound projects. Software costs, training, and the perception of “big-contractor bureaucracy” often put smaller firms off.

In reality, BIM can scale. Tools like Revit, ArchiCAD, or even lightweight 3D coordination software can add value on projects of any size.

2. Lack of Client Demand

Contractors often work to client requirements. If the architect, developer, or homeowner doesn’t request BIM, it rarely gets considered. This creates a cycle where BIM is never offered — so clients never see the benefits.

3. Skills Gap in the Workforce

Regional contractors may not have in-house digital skills. Site managers and project managers are used to 2D drawings and paper workflows. Training can feel like a barrier, especially if staff are already stretched.

4. Short-Term Project Thinking

Smaller firms tend to focus on delivering the current job, rather than investing in long-term efficiencies. BIM requires an upfront shift in how projects are designed and coordinated, but pays dividends in reduced rework, fewer errors, and smoother collaboration.

5. Misunderstanding What BIM Actually Is

BIM is often mistaken for “just 3D modelling”. In reality, it’s about data — bringing together design, cost, programme, and maintenance information in one place. For regional contractors, this could mean:

• Faster clash detection with consultants

• More accurate procurement schedules

• Clearer client communication

• Easier compliance with Building Regulations

Why Regional Contractors Should Embrace BIM

• Efficiency: Less time wasted on rework and RFIs.

• Competitive Edge: BIM capability differentiates you when tendering for larger clients.

• Future-proofing: Building Regulations and public contracts are increasingly digital.

• Client Satisfaction: Clearer visuals and information improve trust and decision-making.

Final Thoughts

Regional contractors may not feel the pressure to adopt BIM today — but the industry is moving that way fast. Those who invest now will be better placed to win future work, deliver more efficiently, and collaborate more effectively with consultants and clients.

At Celona Consulting, we provide BIM consultancy for contractors of all sizes. We help regional firms transition smoothly, from software selection to workflows and training, making BIM a practical tool rather than a burden.

Want to explore BIM for your projects?
Contact Celona Consulting today and discover how BIM can help your business compete and grow.